Some of our achievements.



Lifestyle Communities, Affordable Housing For Over 55's, 2013

Greta Donaldson Publicity worked with the team at Lifestyle Communities to grow awareness for their innovative model of housing that allows homeowners to lease their land - and pocket the savings - in response to a growing demand for affordable housing amongst Australia’s ageing baby boomers. Offering an affordable alternative for over 55’s, Lifestyle Communities has given Australians a pre and post retirement housing option that allows them to release money tied up in their old home and access a five star resort lifestyle. Key to the success of this Melbourne-based company is its “land lease model” which allows customers to buy their home, but enter into a 90 year lease for the land on which it sits. So far, Lifestyle Communities has eight “communities” which include more than 1300 homes in various stages of development or under management across Victoria. These include Brookfield, Cranbourne, Tarneit and Chelsea Heights and Wollert in Melbourne, Hastings on the Mornington Peninsula and Shepparton and Warragul in regional Victoria.


Martha Cove development

Martha Cove Development

Mornington Peninsula

Greta Donaldson Publicity helped launch a unique alliance between three key stakeholders – development company Three Pillars, and receivers and managers KordaMentha and PPB Advisory specific to the $650 million Martha Cove development on Victoria’s Mornington Peninsula. The stakeholders have formed a ground-breaking partnership to manage the 94-hectare residential marina development to completion while ensuring it delivers the best possible outcomes for the community. When completed, the Martha Cove development will include around 1100 residential dwellings, 750 marina berths, a commercial precinct and an aged care facility. And the strategy is working, with properties selling fast in the reinvigorated development. Set on Safety Beach, Martha Cove offers house-and-land packages, a range of two and three-bedroom single and double-storey townhouses, and four and five-bedroom luxury homes. Many have direct access to the water, marina and boardwalk, and come with their own jetty berths.


Harbourside, Three Pillars, Mornington Peninsula

Greta Donaldson Publicity launched Three Pillar’s Harbourside One Development at Martha Cove, which has been five years in the making and offers visionary buyers the quite extraordinary prospect of waterfront living for less than $1m. For beach loving Melburnians who saw their favourite Peninsula as simply a holiday or retirement destination, Martha Cove at Safety Beach will come as a revelation. Unprecedented ease of access to and from Melbourne via Peninsula Link has combined with low interest rates, lower vacancy rates and exceptional new infrastructure that can never be reproduced. Together they have created a new luxury harbourside address for empty nesters, young families and investors alike to live the waterfront dream at Safety Beach: Martha Cove. Offering great access to the ‘golden triangle’ of beach, future town centre and Melbourne in under an hour thanks to the new freeway (not to mention the wineries, golf courses, restaurants and seaside fun for which the Peninsula is renowned), Martha Cove transforms Safety Beach into a practical base for working families too. Harbourside combines superior, luxury design with exceptional value in the form of house-and-land packages, a range of two and three-bedroom single and double-storey townhouses, and four and five-bedroom luxury homes. Many have direct access to the water, marina and boardwalk, and come with their own jetty berths.


Captain Baxter

Captain Baxter, St Kilda Beach

Greta Donaldson Publicity continues to work with award-winning restaurant and cocktail bar Captain Baxter, St Kilda Beach. Captain Baxter is part of the new and already renowned St Kilda Venues precinct, which also includes the celebrated function space Encore and St Kilda Beach favourite Republica. Together, they are the brainchild of executive chef and co-owner Matt Dawson - along with co-owners Angela Dawson and Tom and Amara Doolan. Captain Baxter is named after one of St Kilda’s founding fathers, Captain Benjamin Baxter, and now represents an effortless blend of local history and resort-styled glamour. The Captain Baxter cocktail, bar and a la carte menu feature dishes designed to share and are heavily influenced by Matt’s continued globetrotting to parts of Asia and Europe. The result is simple, unpretentious, deeply flavoursome dining, with fresh seafood a key feature, and influences from side-street food hawkers and port cities around the globe. In July 2013, Captain Baxter won the 2013 Savour Australia™ Restaurant & Catering HOSTPLUS, VICTORIAN REGION’S TOP NEW RESTAURANT AWARD. or twitter @CaptainBaxterSK



Qannu, Innovative Aussie Freight Forwarding Service

Greta Donaldson Publicity helped launch innovative Australian freight forwarding business, Qannu, who have been saving big bucks for local traders by cutting international freight costs. Founded by Melbourne-based e-commerce entrepreneur Bridget Speed and her Los Angeles based brother Andrew Scott, Qannu is Australia’s first fee-free online package forwarding service and cuts the shipping costs for Australian online shoppers and companies who purchase goods from the US. Qannu (pronounced Kah-Nu after the early form of transport, the canoe) allows customers to shop from US websites, but pay just one international delivery fee. Single or multiple goods are packaged at Qannu’s US warehouse, and sent to customers in Australia in five to eight days. There are no joining fees, membership fees or personal shopping fees. The innovative Qannu business model has not gone unnoticed with mother-of-three Bridget recently recognised as one of the country’s top female e-commerce talents in Mamamia’s inaugural “Most Clickable Women” awards, which celebrate the brightest Australian females operating in cyberspace. Bridget, whose extensive industry experience includes senior roles with Disney Consumer Products and Kmart, coordinates Qannu’s marketing campaigns, while Andrew, a former president and chief executive of one of the USA’s largest shipping companies, oversees Qannu’s US operations. Qannu can be used to transport any products purchased on US websites. It is popular with customers of major retailers such as Sephora, Ralph Lauren, Hugo Boss, eBay USA and Macy’s, and unusual or large items, such as furniture or car parts.



Araliya, St Kilda

Greta Donaldson Publicity worked with founders and owners Sam and Dee Wedande from acclaimed Hawthorn eatery Araliya in opening a new Sri Lankan restaurant, Araliya St Kilda, Fitzroy Street, St Kilda in 2014. The Sri Lankan born couple moved to Melbourne in 1981 as part of Australia's assisted skilled migrants scheme after training and working in Sri Lanka and the UK. They opened Araliya in Hawthorn in 1985 offering contemporary Sri Lankan inspired cuisine. Thirty years later, the restaurant is going strong, catering to a broad clientele of corporate diners, food aficionados and three generations of regulars. The Araliya philosophy is to serve contemporary dishes drawing from high quality local ingredients and infused with the spices for which Sri Lanka is well known: coriander, cumin, fennel, cardamom, cinnamon and cloves. Araliya St Kilda offers the same style of food as its Hawthorn sibling but in an environment designed to appeal to St Kilda's youthful demographic. Meal prices range from $18-$27 for smaller plates and $24-$65 for larger plates. Desserts are from $15. There also will be a "craft bar" offering a range of specially created cocktails ($18-$22) and mocktails ($10-$12) to match the food; craft beers, including Mountain Goat on tap; and wines supplied by Twelve Bottles and JHL Wines. Coffee is by Coffee Indulgence and single-origin, high-end boutique teas from Dilmah. Soft drinks are from local manufacturer Capi. Designed by architect Emily Gilfillan and built by Horfield Group, Araliya St Kilda is warm, inviting and sophisticated, with a timeless look and feel. Textured wall panels, leather banquets and ottomans in the restaurant offset the sleekness of the bar. Araliya, St Kilda is opens from 11am until late at 157 Fitzroy Street, St Kilda. Contact the restaurant on (03) 9078 6757 or via, Twitter (@araliyastkilda) or Araliya St Kilda on Facebook