Some of our achievements.


Veil Camoflage Cream

Veil Camouflage Cream, Cover-Up

Greta Donaldson Publicity was instrumental in ensuring the Australian public got to see the AFL’s most tattooed player, Collingwood mid-fielder Dane Swan shed his ink in a dramatic transformation by camouflaging his colourful tattoos with Veil Camouflage. The results are Dane Swan as you have never seen him before. The jaw-dropping, painless, two-hour make-over was filmed exclusively for the Seven Network’s “Saturday Night Football". Dane’s best mate Heath Shaw could not believe his eyes and actually thought that his buddy had undergone laser removal treatment. Dane’s other motivation for agreeing to undergo the non-permanent procedure was to raise funds for the N.I.C.K. Foundation, named in honour of Nick Buttifant, son of Collingwood’s Director of Sports Science, David Buttifant, who took his own life in 2009. To those who knew Nick, he was an energetic, passionate young man, always able to make others smile. Out of this indescribable tragedy, the N.I.C.K. Foundation was born. Dane Swan has been an ambassador for the N.I.C.K Foundation for a number of years. Veil Camouflage Cream recently launched in the Australian market for the first time in its 60 years of production. The proven UK cosmetic product is entirely handmade using natural ingredients. Veil Camouflage Cream conceals and waterproofs often difficult to treat skin conditions and facial disfigurements as well as unwanted tattoos.Developed in 1952 by cosmetic chemist Thomas Blake in the UK, Veil was used by specially trained nurses in burns units on soldiers and pilots suffering horrific burns and scarring during World War II. Sixty years later and Veil is now more relevant than ever. Offering the widest range of over 40 different skin tones Veil Camouflage Cream can match any skin tone exactly and completely camouflage acne, broken capillaries, scar tissue and all coloured tattoo inks.



Draftstar, Tim Watson Scholarship

Greta Donaldson Publicity helped launch Draftstar’s Tim Watson Scholarship in December 2012. Draftstar is the AFL’s high performance talent partner offering football development programs and camps with high performance coaching for young male and female athletes of all abilities aged between 11 and 17. The Tim Watson Scholarship provided places for 20 young footballers in the DraftStar Academy, a 12-month program tailored to meet individual needs and give participants a pathway to reach their potential. Tim Watson Scholarship applicants were assessed on skill, athletic ability, game sense, leadership qualities and attitude by a panel of judges including Danny Frawley and Jason Dunstall and Draftstar co-founders Robbie Campbell and Ben Dixon. Current AFL players and DraftStar ambassadors include Geelong’s Joel Selwood, Carlton’s Matthew Kreuzer, Essendon’s Jobe Watson, Collingwood’s Scott Pendlebury, Richmond’s Brett Deledio, Hawthorn’s Cyril Rioli, West Coast Eagle’s Adam Selwood, Port Adelaide’s Travis Boak, Fremantle’s Stephen Hill, the Gold Coast Sun’s Campbell Brown, Adelaide’s Richard Douglas, and Sydney’s Ryan O’Keefe - all are keen to support the development of young athletes.

Martha Cove Cafe

Martha Cove Café & Store, Mornington Peninsula

Greta Donaldson Publicity launched catering supremo Peter Rowland’s latest enterprise - the revamped Martha Cove Café & Store on the Mornington Peninsula - marking a major milestone for the rejuvenated luxury development. Boasting stunning water views - and now the best of the region’s renowned food, wine and coffee, along with an experienced and passionate new team - Martha Cove Café & Store is set to become a drawcard for foodies across Victoria. Peter Rowland Catering chief executive John Isherwood said the $650 million Martha Cove marina development, set on Safety Beach, was the perfect fit for a company known for “delivering exceptional food”. Cafe manager Ryan Pitcher will be spoilt for choice when selecting the rotating wine list, drawn from the Mornington Peninsula’s world famous wineries. Another renowned local company, Little Rebel Roasters, will supply the coffee. Little Rebel Coffee won a Bronze Medal at this year’s RASV Australian International Coffee Awards held in Melbourne for their Little Rebel Blend, in the Milk Blend (Cappuccino) Category. The Martha Cove Café & Store, which is fully licensed, has been completely refurbished. Martha Cove is a 94-hectare residential marina development, being overseen by the unique alliance between three key stakeholders - development company Three Pillars, and receivers and managers KordaMentha and PPB Advisory. The three key stakeholders are on track to deliver 1100 residential dwellings, 750 marina berths, a commercial precinct and an aged care facility. Martha Cove Waterfront Cafe is located at 1 The Cove, Safety Beach. Ph: 0401 255 555. Opening hours: Autumn/Winter/Spring: 7.30am-3.30pm, Thursday-Monday (closed Tuesday and Wednesday). Summer: 7:30am-3:30pm (7 days) however will open until 9:00 pm for special events.


Upper House

Upper House, Piccolo Developments

Greta Donaldson Publicity launched Upper House a stunning new boutique project by Piccolo Developments - a structural masterpiece that keeps your head in the sky and your feet on the ground and adds to the rich diversity of Carlton’s residential landscape. Located at 516-520 Swanston Street in Melbourne, where Carlton meets the CBD, Upper House sees the transformation of the former Electrical Trades Union Building into a landmark 17-level project featuring 110 high-end apartments. Upper House features two distinct offerings, The Cloud apartments which appear to levitate, floating as a cloud, above The Podium apartments. Nestled in between the two residential elements on the 11th floor is The Observatory, a unique concept where the entire level, more than 500sqm or 10% of the total project, has been dedicated to communal space. The area features an observatory, gymnasium, lounge, dining area, and a spectacular skyline garden. The green retreat showcases magnificent views of Melbourne’s CBD, north and Port Phillip Bay and will encourage a special sense of community among residents. Scheduled for completion in 2014, Upper House is leading the way in ambitious residential design. Two years in the planning, Upper House is the latest inspiring project from multi-award winning developer Piccolo, renowned as one of Victoria’s premier residential luxury property developers. A boutique family business, with Mima and Michael Piccolo at the helm, Piccolo Developments has completed more than 500 apartments over the past 10 years, many of them in their beloved Carlton.


willow park

WillowPark, Maidstone, JMC Group

Greta Donaldson Publicity worked with acclaimed Melbourne-based developer, JMC Group on publicising their impressive WillowPark development. The outstanding success of the master planned community has further enhanced the reputation of the family run business. The 461 architecturally designed residential dwellings within stunning WillowPark in Maidstone have been 100 per cent sold with many families already enjoying the enviable lifestyle offered by WillowPark. There are also five commercial tenancies where a community café is located along with the Owners Corporation office and a hairdressers soon to be moving in after a recent signing of the lease. WillowPark is the result of ten years hard work, thoughtful planning and scrupulous attention to detail by JMC. From the site acquisition in October 2002, to the stamping of the master plan in August 2008, the project came to life through JMC’s passion to develop a cohesive modern day community in Melbourne’s rapidly changing and expanding west. JMC managing director and founder Martin Wagg was driven to create a comfortable, welcoming and most importantly a liveable community with WillowPark, and make it a place that residents were proud to call home. The success of WillowPark underscores the fact that JMC does not just build houses. It builds homes and communities. The master planned development, situated a mere 9km from Melbourne’s CBD, sees a sensitive mix of apartments, townhouses, and free standing homes, as well as an abundance of public open spaces and tree lined parklands, in the 10 precincts, which together form an environment that nurtures an integrated community. The family-owned company’s vast experience has seen it construct everything from single dwellings to breath-taking penthouses, and on to large estates.



Piqueos, Carlton North

Greta Donaldson Publicity worked with South American restaurant Piqueos throughout 2014. Diners seeking a taste of South America need travel no further than Carlton North, where sweet smoke from the parrilla and the unmistakable fragrance of chargrilled meat fills the air at Piqueos. Established by long-time friends Shaun Burke and Dave Mills, with co-owners Paul Goddard and Lisa Prince, Piqueos offers a fusion of authentic Peruvian and Argentinean food in a warm, inviting atmosphere. It is the only Peruvian-Argentinean restaurant in Melbourne. The diverse and well-priced menu includes a range of "piqueos" - a tidbit of food or tapas - designed for a single person. There are starter size "raciones", which can be shared between two or three people, and larger dishes, known as "parrilla", which are cooked on the custom-built charcoal grill. The Herald Sun Weekend Magazine listed Piqueos Suspiro Limeno ($5) in its top 25 desserts in March 2013. Piqueos offers a 100 per cent Argentinean wine list - suppliers include Jed Wine Merchants and Exclusive Vines - and what is thought to be the biggest pisco offering in Australia. Set in an old Victorian homestead converted into a restaurant, the Piqueos dining room is welcoming and rustic, with copper details, wood, exposed brick and soft lighting. Warmed by the original fireplace, the restaurant seats 76 plus 12 outside. Piqueos is located at 298 Rathdowne Street, North Carlton. It is open Wednesday to Sunday for dinner and Friday to Sunday for lunch., Piqueos on Facebook or Twitter (@PiqueosMelb)