Some of our achievements.


BMW 2011 Caulfield Cup

BMW 2011 Caulfield Cup, Victoria

Greta Donaldson Publicity worked to celebrate a different kind of horsepower with BMW at the 2011 Caulfield Cup. BMW brought its signature mix of adrenalin-charged excitement and true continental style to the first big race of last year's Melbourne's Spring Racing Carnival – the 2011 BMW Caulfield Cup. One of Australia's toughest open handicap races and a social highlight of the Spring Racing Carnival, BMW has secured naming rights for the BMW Caulfield Cup for the past six years. The 132-year-old race this year sports a prize purse of $2.5 million, making it one of the richest Group One events on the racing calendar, with some of Australia's best thoroughbreds among its past winners. Greta Donaldson Publicity organised celebrity guests inside the BMW Marquee, that include BMW ambassadors and Masterchef duo George Calombaris and Gary Mehigan, and Mao's Last Dancer author Li Cunxin, Carrie Bickmore and Charlie Pickering, from the 7pm Project, milliner Richard Nylon, newsreader Helen Kapalos, Melbourne Vixens netballers Bianca Chatfield and Sarah Wall, and others from the showbiz, sporting and business fields. Greta Donaldson Publicity was responsible for campaign publicity as well as social media updates from the BMW marquee trackside via Facebook and Twitter throughout the day.


Hisense T18

Hisense Australia

Greta Donaldson Publicity worked with Hisense Australia to generate awareness and exposure for Hisense products within the Australian media. Established in 2006, Hisense Australia is the locally based subsidiary of Hisense Company, headquartered in Qingdao, China. The brand is gradually introducing its full range of products into the Australian market, with televisions, air conditioners and refrigerators currently distributed in Australia’s leading national retailers. Other than its quality range of products, Hisense Australia’s most impressive selling point is its after sales warranty on its television products. While some brands may offer an extended warranty at extra cost or during a special promotion, a three-year replacement warranty is standard on all Hisense LED LDC televisions. The leading electronics company toppled several major international brands to take out top honours in the inaugural Canstar Blue – Most Satisfied Customer Award in the LCD TV category in August 2010. The national study surveyed more than 2500 Australian consumers across key demographics to measure and track customer satisfaction with brands across categories such as airlines, banks, mobile phones and electronics. The highest ranking brand in each category – including Hisense Australia – won the Canstar Blue Most Satisfied Customers Award. The Canstar Blue study, a new initiative of Canstar Cannex, was undertaken in conjunction with professional market researchers, Colmar Brunton.


Lavazza, Melbourne Cup Carnival

Valcorp Fine Foods

Greta Donaldson Publicity worked for Valcorp Fine Foods Pty Ltd in publicising their coffee brand Lavazza at the 2010 Melbourne Cup Carnival. Lavazza coffee is still roasted in Italy, with four generations of Italian passion and expertise in every blend. The Valmorbida family have distributed real Italian Lavazza coffee in Australia for 30 years. This year’s carnival was an authentically Italian experience - just like a Lavazza espresso! International guests Kelly Osbourne, DJ Spinderella and Carmen Electra helped make the Lavazza Marquee the hottest ticket in town as did local celebrity guests Tina Arena, Ruby Rose, Rachael Finch, Chris Judd, Andy Lee, Gary Ablett, John Aloisi, Grant Smillie and Alex Dimitriades. Several million dollars of national and international editorial coverage was secured by Greta Donaldson Publicity across print, radio, television and online media. Kelly Osbourne was voted by the Australian media as the best dressed and best behaved celebrity trackside.


Lowitja Institure

Lowitja Institute, Melbourne Victoria

Greta Donaldson Publicity works with the team at the Lowitja Institute, a national institute for Aboriginal and Torres Strait Islander health research with a sole focus on the health and wellbeing of Australia’s First Peoples. In March leading lights from Australia’s Aboriginal and Torres Strait Islander communities gathered in Melbourne to attend Congress Lowitja 2014 – Many Mobs, One Vision: Creating a Healthy Future. A biennial event held by the Lowitja Institute, the congress celebrates diverse Aboriginal and Torres Strait Islander communities sharing a common goal for a healthy future. Keynote addresses were given by the chair of the Prime Minister's Indigenous Advisory Council, Mr Warren Mundine, and leading academic Professor Marcia Langton. Among those in attendance were the institute’s patron, former Australian of the Year Dr Lowitja O’Donoghue AC, CBE, DSG, and its chair, renowned advocate for disadvantaged Australians Ms Pat Anderson. Australia’s national institute for Aboriginal and Torres Strait Islander health research, the Lowitja Institute is the only research organisation in Australia solely focused on the health and wellbeing of Aboriginal and Torres Strait Islander peoples. Named in honour of Dr O’Donoghue, the institute brings together world-leading researchers, policy makers and experts in cutting-edge service delivery, enabling collaborative health research that will make a real difference to people’s lives. The board has a majority Aboriginal and Torres Strait Islander membership and comprises highly skilled and experienced professionals from health, education, indigenous and community Twitter (@LowitjaInstitut)


Hisense T18

act. - A World-First Banking Initiative

Greta Donaldson Publicity works with innovative not-for-profit banking specialist Community Sector Banking who in 2014 launched a world-first banking initiative, which allows customers to give to a range of worthy causes simply through their banking. The new division of Community Sector Banking – act. has been established after two years in development to deliver a positive social impact around Australia. It will use a crowd-sourcing model to raise money for social enterprise projects across all sectors, each month. Under the initiative, act. will allocate “impact dollars” – real dollars taken from the profit it earns – to each act. customer to donate to the project of their choice. Customers will choose where their donations go, how much and how often. The amount of impact dollars a customer generates will depends on their banking habits. For example, a customer who holds a $250,000 mortgage with act. could generate $31 a month to reinvest in the social project of their choice. act. believes in profit for purpose and act. is a world-first – a new way of banking where who you bank with does matter. Simply by choosing to bank with act. you can contribute to a project or projects of your choice from among a range of diverse charity, not-for-profit and social enterprise projects – all delivering positive social impact. act. transforms banking from an everyday passive undertaking to a positive force for change. The social projects cover areas such as animal welfare, support for people with illness and disabilities, the environment and community food programs. Each project will be live for a maximum of 60 days and, similar to a crowd-source model, if it doesn’t raise its funding target in the allotted time, the project will not be funded. An online and telephone banking service only, act. offers seven products including transaction accounts, savings accounts credit cards, personal loans and home loans. act. accounts generate the standard interest applied to other banking products. The act. website – – launched on November 10 with ten social projects. Six to eight projects will go live on the website each month. For further information on act. see letsactau on Facebook or Twitter (@letsactau)



Republica, St Kilda Beach

Greta Donaldson Publicity has been working with the team at Republica, St Kilda Beach throughout 2014. In November, 2014 MasterChef Finalist Emelia Jackson helped launch Republica’s new summer Pop-Up caravan bar and maintained beachside dining and drinking should be a simple enough affair, but many places fall either side of the overwhelming and underwhelming divide. Republica St Kilda Beach, ‘St Kilda’s only bar on the sand’, gets the balance right, avoiding both white-tablecloth elitism and by-the-numbers tackiness. Despite an enviable location and status among Melbourne's best waterfront views – you can taste the sea salt on the beachfront terrace – the nine-year-old watering hole, from the team behind St Kilda Venues (whose portfolio includes the Encore events centre and Captain Baxter cocktail bar upstairs), retains an ‘all-comers welcome’ ethos. It’s slick but not showy; elegant yet approachable. Indeed, there’s an ease to Republica that carries through its vast space, from the chilled-out astro-turfed courtyard, which features live music on weekends, to the lounge and restaurant areas (where table service is a feature); the latter for those seeking dining of a slightly more ‘serious’ nature. Group bookings are available. It’s all too easy to settle in at Republica. But when you’re at a place with a pitch so simple – great food and drink, breezy service, sun-kissed views – what’s the hurry? Live music performances feature in the courtyard over the summer months, Friday from 5pm, Saturday from 1pm and Sunday from 12 noon, and there’s free wireless internet available to all customers. Republica is located within the St Kilda Sea Baths precinct at 10-18 Jacka Boulevard, St Kilda. Opening hours are Monday to Friday, 11.30am till late; Saturday and Sunday, 9am till late. Find out more on the Republica, St Kilda Beach by calling (03) 8534 8959 or log onto, Twitter (@StKildaVenues) or stkildavenues on Facebook